Sprint challenges T-Mobile with device trade-in program

Just after the announcement on trade-in by T-Mobile US, its rival Sprint added an improved phone trade-in program with price match guarantee.

Sprint announced it will meet or beat trade in programs by all its competitors such as T-Mobile, Verizon and AT&T to ensure the best trade-in values.

The company saved more than $100 million of the costumers with their phone trade in program Sprint Buyback.

Sprint claims that it has been providing the best phone trade-in program among all major U.S. carriers for the last three years. The new program will help them retain their position among other mobile carriers and will also enhance their reputation and maintain their leadership position.

“Sprint has been leading the industry for the past few years by offering the best value and convenience to their customers. They’ve been doing an in-store take back program longer than anyone else and they’ve mastered how to make the program a win-win for their customers and their business,” said Kate Pearce strategist and senior consultant at Compass Intelligence.

The new trade in program offers its customers better deals as compared to the competitors. The program offers an instant credit in-store and up to $300 for eligible devices.

Sprint new tariff plans

Sprint also allows customers to trade-in up to three phones per line at any time and five phones in a year whereas T-Mobile only allows one phone trade-in per line and customers can only trade-in their phone when purchasing a new device.

Sprint was also the first to develop phone take-back program and also the first to take back other carriers’ devices and provide an instant credit in store.

On an average there are four out of 10 customers that take part in Sprint’s buyback program, more than 80 percent of those phones are remanufactured as certified pre-owned phones.

Sprint has dominated the phone trade-in and pre-owned phone market as a result of its relationship with Brightstar which is the world’s largest specialized wireless distributor.

Sprint aims to collect an average of nine devices for every 10 devices sold by 2017.

Sprint is the only carrier to partner with the U.S. EPA, as part of the agency’s Sustainable Materials Management Program.

Sprint has also taken industry-leading steps to promote environmental sustainability in production of new devices and packaging.

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