Setting a new trend in empowering Indian women through communications, Videocon Telecom has announced 1GB free data for all its female subscribers coming aboard.
The offer will be available to subscribers starting July 16, 2015 till further notice, Videocon said.
The initiative, according to Videocon, also aligns with the Prime Minister’s Digital India initiative.
The 1GB free data will be extended as 100MB per month for 10 months for all female subscribers. This benefit will be over and above any other data benefit provided to subscribers at the time of acquisition.
Through this initiative, Videocon hopes to increase data penetration among female consumers. Data use is less among females compared to males.
The telco will provide helpline for first time data users on know-how of internet and data usage on mobile phones.
The telco also announced free and unlimited access to government’s web portal, the National Portal of India i.e. india.gov.in and india.gov.in/hi for all its subscribers. This will enable each subscriber of the telco to access online services from Govt of India.
Earlier this month, Videocon also announced 750 MB of free data for all non-data users earlier this month.
To promote the offer among women customers, Videocon also chose Gauahar Khan as its new brand ambassador.
Arvind Bali, director & CEO, Videocon Telecommunications, said, “We are pleased to announce two more initiatives under the honorable Prime Minister’s ‘Digital India’ vision. The first initiative for female subscribers is not only limited to digital connect, but it also supports women empowerment.”
“We would continue to take more initiatives and make our contribution towards making our honorable Prime Minister’s vision of ‘Digital India’ and transform India into digital empowered society and knowledge economy, in short ‘power to empower’,” Bali added.
Gauahar Khan, said,“I am glad to be a part of this forward-looking initiative as I can actually relate myself to it. Today’s women are dynamic and upbeat about things and internet connectivity is one of the major pull factors that support women empowerment in the country.”