Telecom service provider Vodafone India has invested more than Rs 208 crore to expand its mobile network and distribution in Kerala during fiscal 2014-2015.
Vodafone India has added over 150 new sites and 1400 retail outlets to reach out to customers in over 1,530 towns and villages in Kerala.
Abhijit Kishore, business head – Kerala, Vodafone India, said Vodafone has over 5300 2G sites in Kerala circle covering over 97 percent of the region’s population. Vodafone through an Intra Circle Roaming arrangement with other operators is also ensuring a seamless 3G roaming experience for its customers across 1,000 towns and villages.
Vodafone said the data revenues increased 75 percent, while data now contributes to 14 percent of total service revenues in the circle.
Presently, Vodafone has more than 238 retail outlets in Kerala, including 38 Vodafone stores and close to 200 Vodafone Mini Stores. Over the past 12 months, Vodafone has added 9 Vodafone Stores and 30 Vodafone Mini Stores in the state. Vodafone has 9 Global Design Retail stores in the region.
Vodafone M-Pesa, which was launched in April 2014 in Kerala, has close to 2000 agents and 66,000 customers in Kerala. Vodafone M-Pesa has more than 90,000 agents and more than 3 million customers in India.
Caption: Abhijit Kishore, business head Kerala and Suresh Kumar, OD (South)
