IT market research agency IDC said the share of EMC in the external storage market in India fell to 28.4 percent in Q1 2016 year-on-year from 33.8 percent.

Dell achieved significant growth due to uptake from professional services organizations in Q1 2016. Dell is in the process of acquiring EMC.

HPE gained significant growth due to the uptake of 3PAR portfolio across verticals in Q1 2016, said IDC. The share of NetApp in the Indian storage market fell. IBM and Hitachi increased their storage market share in India.

The vendor revenue in the India external storage market dipped 5.5 percent year-on-year to $65.6 million dollars in Q1 2016. However, capacity in terms of TB shipped in Q1 2016 saw a double digit year-on-year growth due to decrease in $/GB.

IDC said the enterprise storage market was largely driven by banking, professional services and telecom organizations in Q1 2016. Telecom’s spending in storage solutions faced slow down, while professional services, resource and education sectors had huge year-on-year growth in their storage deployments.

Increased adoption of All Flash Arrays (AFA) was seen across verticals due to better performance at an affordable price. Recent technology advancements in flash resulted in decreased prices thereby lowering the total cost of ownership.

Technologies like Software-Defined Storage and Hyper Converged Infrastructure are expected to cannibalize traditional external storage market and are expected to have a large impact in the next couple of years.

Growth is expected in banking sector in H2 2016 due to large pending technology refresh projects. Surveillance is expected to be the key contributor for the storage market growth. Top storage players are facing tough competition in the market due to intense price war from small storage players.

Dileep Nadimpalli, senior market analyst, Storage, IDC India, said: “We are expecting increased spending from 3rd party datacenter players and cloud providers due to increased demand for cloud hosting services.”