The innovative encoding technology by Ericsson claims to deliver enhanced picture quality, lower transmission delay and bandwidth efficiency.
The deployment will extend Ericsson and Tata Sky collaboration, initiated in 2004, with the DTH service provider solution addressing the operator requirement for an encoding platform fulfilling complex video processing demands associated with HD content.
The platform will transform the service offering from Tata and enable the delivery of 200 additional channels, 150 standard definition and 50 HD, by the end of 2016.
The Ericsson AVP 4000 compression platform comes with high quality system encoding for IPTV, Cable, Satellite and Broadcast, claiming greater reliability and flexibility with lower transmission delay to ensure efficient use of bandwidth by media organizations to offer a high quality viewing experience.
“Ericsson has delivered significant bandwidth efficiencies and its expertise will enable us to develop and deliver 50 new HD channels which respond to today’s growing market expectations. Ericsson’s AVP 4000 compression platform will significantly extend our channel offering,” conveyed Yigs Riza, chief technology officer of Tata Sky.
Ericsson is providing its first video processing chip in AVP 4000, designed to deliver outstanding picture quality at HD and SD, in both MPEG-2 and MPEG-4 AVC.
It also comes with a strong roadmap for operators wishing to extend their service offerings to 4K and high dynamic range (HDR) technologies.
“The need for service providers to evolve and adapt has never been greater and Ericsson is focused on providing its customers with the necessary technologies, innovations and services to help them do this,” said Giles Wilson, head of technology, TV & Media at Ericsson.
Ericsson announced tie-ups with DTH operators Tata Sky and Sun TV, for its video compression technologies. The new technology will enable Sun TV to reach 95 million subscriber households with a higher quality broadcast and will power all its 33 channels.
Ericsson recently reported that by 2020, at least 50 percent of Internet traffic will be driven by video, globally.
Ericsson predicts that there will be 50 billion connected devices by 2020, out of which 15 billion video-enabled devices and half the consumption will move towards on-demand content, compared with linear viewing.
Ericsson added that to meet changing consumer demands, operators must be able to offer new services, within the constraints of bandwidth, spectrum and networks.
The company said that global pay TV subscriber market alone would be worth $460 billion by 2020, and adding on advertising revenues, licensing, merchandising and a whole host of TV-dependent sub-markets it will become a multi-trillion dollar business.
With the Indian market showing promise, Ericsson plans to build capabilities, invest resources and capture 15 percent share in the Indian TV and content delivery markets by 2017.