Citrix and Bytemobile partner to develop new solutions for mobile data market

By Telecomlead Team: Citrix Systems, a provider of mobile
and cloud solutions, and Bytemobile, a provider of video optimization and Smart
Capacity solutions for mobile network operators (MNOs), announced the formation
of a joint venture to deliver innovative new solutions for the mobile data
market. The partnership will redefine Application Delivery and Traffic
Management for Carriers.


The partnership between the two companies combines the
expertise of Citrix NetScaler in mobile computing solutions and
flexible application delivery with Bytemobile’s best-in-class traffic
management and data optimization solutions, as well as its global footprint of
MNO deployments.


The synergy between these core competencies will enable
operators to deliver the best possible subscriber experience under all network
conditions and fully monetize all subscriber traffic while scaling their
solutions to meet subscriber demand. As part of the partnership, Bytemobile has
been verified as being Citrix Ready.


The combination of expertise between Citrix and
Bytemobile will revolutionize traffic management, enabling mobile carriers to
dramatically reduce spending while increasing profitability and accelerating
their move to 4G.


Mobile carriers today are wrestling with maintaining
profitability while also managing explosive growth of video, data and 4G
traffic. They are in need of next-generation architecture to scale and optimize
data, video and voice in an intelligent manner,” said Klaus
Oestermann, group vice president and general manager, Cloud Networking Product
Group at Citrix.


Citrix NetScaler makes applications and
cloud-based services run five times better by scaling, accelerating application
and service performance, and integrating security. NetScaler delivers unmatched
price/performance and flexibility via Pay-As-You-Grow and provides
industry-leading service delivery networking solutions that uniquely scale to
support mobile data and video traffic.


Bytemobile technology enables operators to better utilize
the capacity of existing resources to deliver an optimal user experience,
control operating expenses, defer capital expenditures, and improve revenue
growth and profitability as data traffic continues to escalate.


As voice gives way to video and data in all aspects of a
mobile operator’s business – including revenue, traffic, and subscriber satisfaction – carriers need to revamp their network to deliver visibility and control at
the content layer. Smarter tools will be necessary for them to deliver the best
service to their subscribers and capture the market opportunity in front of
them,” said Chris Koopmans, chief operating officer of Bytemobile.


Recently, Bytemobile and China Communications Services
announced the formation of a joint ventureto
address opportunities in the network optimization market in China.



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