Qvest Media to assist Etisalat for multi-format playout center


Etisalat has commissioned the broadcasting system
integrator Qvest Media with the construction of a multi-format playout center
for the production and transmission of nine playout channels.


With this move the telecom operator, which owns a
cellular network as well as one of the largest Internet and IPTV networks in
the whole Middle East region, is pushing ahead with the organic growth of its
triple play strategy in the TV sector.


Qvest Media FZ, part of the Germany-based Wellen+Nothen
Group, has received the go-ahead from Etisalat for the role of general
contractor in planning, construction, commissioning and support for the
realization of the entire project.


The company particularly impressed Etisalat with its
sophisticated technical concept which combines the customer’s requirements in
the most effective way possible. One of the particular challenges is to equip
the technical environment with a workflow that is as easy and intuitive as
possible for alternating operators.


Another challenge is to make the platform as compatible
as possible for various standards and formats, so that Etisalat can offer an
infrastructure that adjusts seamlessly to even the most diverse production and
broadcasting requirements.


To accomplish this, Qvest Media will specify the system
components and processes of the central media asset management system from S4M.
The cross-functional control will systematically be pursued in all areas such
as ingest, playout, central storage, studio automation as well as video, audio
and graphics editing.


In the first stage Qvest Media will set up the
environment for nine operating playout channels. The new infrastructure and
technology will be all over prepared to go on-air with up to eleven additional
playout channels with minimum of set-up time.


During the sourcing phase, Qvest Media will begin
preparing the on-site premises for the later system integration. Qvest Media
has also been commissioned with putting all systems into operation following
the integration phase, as well as providing ongoing maintenance support for the
playout center.


Recently, Etisalat has signed an agreement with HCL Technologies, to bilaterally cooperate and explore
collaborative opportunities for offering innovative ICT services to
customers. The partnership agreement was signed by Abdulla Hashim, SVP,
Business Solutions, Etisalat and Virender Aggarwal, president, APAC & MEA,
HCL Technologies.


As per the agreement, Etisalat and HCL
Technologies will work together to explore the possibility of collaboration for
offering joint ICT solutions to business customers in the areas of Mobility,
Cloud Computing  and advanced ICT services. The organizations will
endeavour to share intellectual capital and industry expertise, towards
developing and offering collaborative ICT value propositions to enable Middle
East enterprises to leverage new disruptive technologies towards accelerating
their business growth.


By Telecomlead.com Team
[email protected]