Smart posters and mobile marketing fastest growing segment in NFC tag market: ABI Research


According to ABI Research, smart posters
and mobile marketing are the greatest opportunity for service providers and
manufacturers of NFC tags. NFC enabled non-payment services market is expected
to be worth $298 million over the next five years.


Smart posters and mobile marketing are
expected to be the fastest growing segment, accounting for 70 percent of
shipments in 2016.


Companies, including Avery Dennison,
Identive, and UPM Raflatac have all released products targeting the growing
interest for the non-payment services that NFC enables.


“There are a number of high profile
technology companies already rolling out smart posters and information pick-up
using NFC. Companies such as Google, Nokia, and RIM, as well as innovative
MNOs, are all exploring new business models and looking for the revenue
opportunities outside of payments,” said John Devlin, group director, security
and ID, ABI Research.


The ability to deploy, program, and quickly
update NFC tags makes them suitable for businesses and service providers in an
area that is often price sensitive and needs to be able to react quickly to
changing consumer trends, the research titled, “NFC Tags,”


NFC has the ability to localize and tailor
the offers, combined with the fact that there is little or no additional
infrastructure required, so it is well suited to posters and other information
pick-up services.


The ability of NFC to extend companies’ brands
and mobile apps, making them more interactive within their physical
surroundings, will allow them to improve customer loyalty and service


Compared to Bluetooth and location-based
services, NFC is opt-in by nature, giving the consumer more control and
countering any concerns regarding privacy, according to ABI Research.


Smart posters are not the only application
for NFC tags; there are already large-scale commercial systems in place for
worker check-in within home healthcare, the research said. Further potential
will also be realized as service providers develop plug-ins with gaming and
social networking applications.


Earlier in July, ABI Research said despite the 2008-2009 economic setbacks, the RFID market rebounded in 2010,
growing more than 14 percent to reach roughly $5.3 billion.




By Team

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