Constant Contact launches text-to-join enabling instant mailing list sign-up

Small businesses and nonprofits now have another easy
tool from Constant Contact for adding names to their email subscriber lists.

Text-to-Join allows customers and prospects to sign up
for subscriber lists right from their mobile phones, enabling small organizations
to capture contact info when their customers or donors are most engaged. It
also creates an opportunity to offer promotions and incentives at the moment
people sign up by offering coupons, discounts, or a free gift right in the
confirmation text message.

With Text-to-Join, customers and prospects can join your
email list right then and there when they are most interested in continuing a
relationship using their ever-handy mobile phone. It’s a real win for
businesses and nonprofits looking to expand the reach of their email marketing
efforts,” said Ellen Brezniak, senior vice president of product strategy at
Constant Contact.

According to a recent survey from Constant Contact,
growing their business is the number one concern of small organizations. Text-to-Join
makes it fast and easy for small businesses and nonprofits to grow their
organizations by using text messaging for email list sign-ups.

Text-to-Join takes less than a minute to set up. Constant
Contact customers select a keyword for their business or nonprofit and are
assigned a short code associated with that keyword. A short code is short phone
number that subscribers send text messages to from their mobile phones. The
keyword and short code are activated immediately and can be instantly shared
with customers and donors.

Subscribing to an email list is equally easy. Users text
the keyword to the designated short code. A confirmation text from Constant
Contact requests that they reply with their email address, which is
automatically added to the organization’s pre-selected Constant Contact list.
Subscribers instantly receive a customized thank you message and future
communications from the organization as long as they choose to remain on the
mailing list. It’s that simple.

Robert Turley, marketing promotions manager for Bowl
Haven Lanes in Alton, Illinois, reports a significant lift in his business from
using the Text-to-Join email sign-up. During a six-month trial, he grew his
email subscriber list by more than one hundred percent. Practically everyone
has a cell phone and texts. Having an easy way to tap into this trend to help
grow my subscriber list is simply fantastic. It’s easy for them and a real
business driver for me,” he said.

Small businesses and nonprofits can share their short code,
keyword, and offers in all sorts of ways – at point-of-sale terminals, on table
top displays, on signs, receipts, ads, brochures, tent cards, or any other
marketing materials.

By Team
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