Cisco announced it is planning to take the
advantage of the ordinance on pan India digitization of cable network by 2014.
The company sees tremendous potential for its Service Provider (telco) business
in India and is focusing to enable service providers (wireless, wire line,
cable service providers) to monetize their investments in technology and drive
new revenue streams without incurring additional capital expenditure.
The proposed digitization will help cable
operators in India transform into lifestyle-experience providers and help
enable services like residential TV, HDTV, gaming, digital video
recording, video on demand and future -connected home’ services to retail
consumers.
“The onset of digitization would help the
cable service provide sector enhance quality of services and increase their
subscription revenue by offering plethora of innovative and interactive
services. Moving to a digital platform will also allow cable and Internet
service providers to curb losses due to piracy. Cisco’s cable digitization
solutions provide the massive scaling, capital and operational cost
optimization that cable operators need, to transition to a digital platform,”
said Sanjay Rohatgi, senior VP, Service Provider, Cisco India and SAARC.
Cisco helps several leading cable service
providers transition to a digital platform and enhance consumer experience. Cisco’s
Service Provider partners in India include players like Tata, Reliance, Bharti
Airtel, VSNL, BSNL, MTNL, SIFY and IDEA Cellular and cable operators such as
Hathway and Gujarat Telelink Private Limited (GTPL).
Gujarat Telelinks Private Limited (GTPL)
will deploy more
than 300,000 next-generation digital set-top boxes from Cisco over the next 12
months in the key states of Gujarat, West Bengal, Maharashtra and Jharkhand.
Cisco has several products and solutions
that benefit cable service providers. They include Cisco Cable Digital TV
solutions, Cable Video, Cable Separable Security solutions and Cisco
Videoscape, a solution that lets consumers combine content from multiple
sources, social media, communications, and mobility to create a truly immersive
TV experience.
Cisco recently announced a Wireless TV
Solution, which allows consumers to watch TV in virtually any room in the
house, wirelessly.
“Cisco’s Service Provider business
has been a key contributor to Cisco India’s overall revenues. We have been
working with leading Service Providers in India to enable them to transition to
an IP NGN (Next-Generation Network) architecture and offer varied services to
consumers across platforms. With the introduction of new technologies like 3G
and 4G, the Indian telecom market offers tremendous potential to drive business
growth,” Rohatgi added.
Cisco recently announced the launch of
Wi-Fi products in Linksys X-series as well as new routers in the Linksys
E-series portfolio.
By Telecomlead.com Team
