Mobile VAS

Airtel offers free 50MB data on poll day

Airtel’s Wynk Music rated as Most Entertaining app of 2018 

Airtel today said its music streaming app Wynk Music has been rated as Most Entertaining app of 2018 on Google Play Store. Wynk Music, launched in 2014...
Airtel in mobile VAS deal with hoichoi

Airtel signs content partnership with hoichoi

Bharti Airtel announced its content partnership with hoichoi, an entertainment app, to offer Bengali digital content to Airtel TV users. Airtel TV app users can...
Mowali from MTN and Orange

Orange and MTN partner for mobile money platform Mowali

Orange Group and MTN Group announced Mowali (mobile wallet interoperability), a joint venture, to enable interoperable payments across Africa. Mowali makes it possible to send...
Telefonica Vivo Brazil

Telefonica Brasil adds Netflix video to boost pay TV business

Telefonica Brasil has started integrating its pay TV service with Netflix’s video streaming platforms to boost its ARPU. Brazil’s largest telecoms company said customers who...
Airtel annual report 2017-18

Airtel inks mobile content deal with NDTV

Bharti Airtel has tied up with NDTV to launch NDTV Hop, world’s first LIVE channel for smartphones available entirely in portrait (vertical) mode with...

OnMobile buys mobile games co Appland

OnMobile Global is set to acquire Appland, a popular games and kids App Clubs subscription service. This acquisition of Gothenburg, Sweden-based Appland reflects OnMobile’s strategy...
Orange Money service

The growth of Orange Money in the last 10 years

Orange Money, a mobile money service, announced its achievements in the last 10 years after launching the business in Cote d’Ivoire in 2008. The mobile...

Sirius to buy online music service Pandora for $3.5 billion

Satellite radio company Sirius XM Holdings will buy online music service Pandora Media in a $3.5 billion all-stock deal, Reuters reported.  The acquisition will...
Jio for VoLTE service

Jio 4G inks mobile content deal to offer cricket match with Star

Reliance Jio announced a 5-year deal with Star India to offer televised India-cricket matches to users of JioTV and Hotstar in India. The mobile VAS deal signed...
Verizon 5G test

Verizon’s media and advertising business head Tim Armstrong may resign

Verizon Communications’ head of media and advertising business, Tim Armstrong, is likely to resign from the US wireless carrier, the Wall Street Journal reported...
Airtel Payments Bank innovation

Airtel Payment Bank customers can use ATMs for cash withdrawals

Airtel Payment Bank announced that its customers can use their mobile phones to make card-less cash withdrawals at over 100,000 ATMs across India. Airtel Payments...
Airtel data usage growth

Airtel content deals drive data usage and churn reduction

The strategy of Bharti Airtel is to sign content deals with entertainment companies such as ZEE, Star and Sony in order to boost its...
Airtel annual report 2017-18

Airtel signs new content deal with Netflix, offering free subscription

Airtel announced a new content deal with Netflix to boost its subscriber base across the country. According to the latest content partnership with Netflix, subscribers...
airtel-4g-in-rural-india

Airtel signs OTT video content deal with media company ZEE

Indian telecom operator Bharti Airtel announced its OTT video content agreement with media company ZEE Entertainment Enterprises. The strategy of Airtel is to enhance ARPU...
Sprint new plans to reduce churn

Mobile operators use content to cut subscriber churn

Bundling premium subscription content in to wireless data plans is becoming a popular strategy for mobile service providers to cut churn. Content bundling has the...
Telefonica

Telefonica pays $1.15 bn for Spanish football video rights

Telefonica has made a payment of 980 million euros or $1.15 billion per season for packages of television rights to screen Spanish football matches...

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